LUCERRÁ | Manifesto

Art, is our civilization’s most ancient instrument

At Lucerrá, we approach the digital medium as artists not because we want to make things look artistic, but because we understand that what people see, feel and remember can shape the way they believe.

Documentary [The Making of Lucerrá]

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The Philosophy

Artists working through the digital medium

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Meaning Is the Rarest Material

Creation has become faster, easier, and more abundant than ever before but abundance does not create meaning. When everything can be made, the rarest creative act is knowing what should exist and why it should be felt.

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Integrity of our Responsibilities

Creation does not ask for permission, it asks for courage. Sometimes meaning only appears after the work begins.

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Light Is Our Language

Lucerrá is rooted in light not as ornament, but as revelation giving form to the unseen and turning information into meaning. It nurtures feeling. We create with atmosphere, memory and point of view.

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To begin a conversation

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